Scale your coaching business without the busywork taking over your life.

We build the AI systems behind the fastest-growing online coaching offers. Yours could be next.

Trusted by coaches, creators, and founders.

Tom Cruz
Shelby Sapp
Blake Rocha
Dakota Robertson
Jeremy Moser
Aadit Sheth
Devin Jatho
Kyle Froonjian
Ayman Arab
Andre Haykal Jr
Dre Medici

What we take off your plate.

  • Lead follow-up
  • Client onboarding
  • AI content workflows
  • CRM setup
  • Applications and booking
  • Payment reminders
  • Email automation
  • Program access
  • Sales pipelines
  • Client check-ins
  • Team handoffs
  • Reporting dashboards
  • Intake forms
  • Tool integrations
  • Session reminders
  • Internal notifications
  • Workflow documentation
  • Team training
  • Content review
  • Progress tracking

Don’t see what you need? Tell us what’s slowing you down.

Meet our AI SDR.

An AI sales development rep built around your coaching offer.

Our AI SDR

Qualifies leads, follows up across channels, and books calls while keeping your CRM up to date.

Your offer deserves more than basic automation.

Our AI SDR brings AI into your sales process, with Friday Labs handling the technical setup.

Let’s talk about your sales process

See what our clients
say about working with us.

Hear how Friday Labs has helped them build systems and get work off their plate.

“They have made me millions and saved hundreds of thousands in payroll.”
Blake RochaBlake RochaFounder, BNB Profits
“I came with a dream and they made it real.”
Shelby SappShelby SappFounder, She Sells Academy
“It definitely sped up workflow ... As soon as we got the AI scriptwriter live, got like a client like in the next week on it.”
Ayman ArabAyman ArabCreator
“Proactive communication and problems handled before they became distractions.”
Tom CruzTom CruzFounder, Section 8 Secrets
“He actually figures out your goals and then he helps you develop the strategy.”
Dakota RobertsonDakota RobertsonCreator
“Tyler knows what he’s doing when it comes to automation. He can spin up basically anything you want to automate in a couple of hours. It’s a hack to hire him.”
Aadit ShethAadit ShethClient

We handle the technical stuff.

You bring the business context, we turn it into working systems.

01

Show us what’s slowing you down.

We look at your workflows and put together a clear plan, price, and timeline.

02

We build it into your business.

We connect your tools, build the automations, and test everything with your team.

03

Launch with your team ready.

We train your team and document the setup. You own the systems, accounts, and data.

Still have questions?

Online coaches with an established offer and paying clients, including one-to-one coaching, group programs, and memberships. It is a good fit when follow-up, onboarding, and day-to-day admin are taking time away from coaching and growing the business.

A plan built around your biggest bottleneck, the workflows we agree to build, connected tools, testing, documentation, and training for the people using them. We define the scope, price, and timeline together before work begins.

No. We start with the bottleneck that needs the most attention, such as following up with leads or onboarding new clients. We agree on a focused build before expanding into other workflows.

Your expertise, coaching, and client relationships stay with you. We build around the repetitive work, with your review and approval where needed, so you can give more attention to the people you coach.

We work with your existing tools where they make sense. We map what you use today and explain any changes before we build.

Yes. Our done-with-you option gives your team a plan, hands-on guidance, and training while they implement. If you want us to lead the technical work, choose done for you.

You own your systems, accounts, and data. We document the setup and train your team. Ongoing maintenance and improvements are available as a separately agreed scope.

We discuss your coaching offer, how your business runs today, and where work is getting stuck. We help you decide whether an implementation engagement is a fit and explain the next steps.

Your next stage of growth
shouldn’t cost you all your time.

Let’s talk about the systems your coaching business needs next.

Apply to work with us